Coffee with an SEO

With 7 years of hands on and real world experience this blog will help you sort out what is good search engine optimization and what is unethical search optimization that can potentially cause your site to be unlisted.

Phillip Chafin

Phillip Chafin

Phillip has worked with over 4,165 websites in the past 7 years in one position or another. He has seen the good, the bad and the ugly of the Internet and desires to help small to mid-sized businesses get the most out of the Internet. He has seen the 6 months it can take to get your site restored at Google and emphasizes that nobody can guarantee you anything when it comes to the search engines. All you can do is give them what they are looking for and do more, pay more or be more than your competitors.

TOP SECRET - How to Protect Your Works

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Wednesday, 16 May 2012
in Web Design / Branding Case Studies

Not many people are aware of what Copyright law actually is; however, anyone in business should understand the importance of a good copyright to protect their works from being "knocked-off". This process is much easier than one might think. A Copyright can be requested online for only $35.00/work. For more details click read more.

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TOP SECRET - Initial Product Order

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Tuesday, 15 May 2012
in Web Design / Branding Case Studies

Congratulations Team Thalo Creative for your first product order of our new offering. We have ordered an initial test run of 50 of the top 5 most popular XXXXX. Additionally we ran 50 of a special XXXXX for a manufacturer to get them interested in our product for their own customers. What should we do with the first order? Click Read More to find out...

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TOP SECRET - Product Design Comps

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Friday, 11 May 2012
in Web Design / Branding Case Studies

Whilst out reviewing the competition sites we have started to narrow down our design and how similar yet different the design will need to be so as not to infringe on anyone's copyrights. We have figured out that our target market will include both men and women and so we have decided to make a design alternate specific to the female demographic.

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TOP SECRET : Competition Review

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Wednesday, 09 May 2012
in Web Design / Branding Case Studies

As many business owners find when creating a new product or service it is vital to check the marketplace to make sure that first no one else is doing it the way you are and that if there are people already doing it that you emulate them if they are already established in the marketplace. There are many things you can learn from your "Competition Review" such as...

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In House Project - TOP SECRET

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Tuesday, 08 May 2012
in Web Design / Branding Case Studies

This will be the first of many blog articles we do as we develop a new in-house idea for retailing an already popular product with a spin. Want to know what it is? Keep checking in with us as we get ready to create the plan, purchase the seed product and start online marketing and manual distribution. This should be an interesting case study indeed. For the time being we have to be secretive of the product until the copyrights are ready and we have the initial product. At that point we will be revealing everything. In the meantime we will give as much about the process as we can without divulging the exact product.

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New Company Billing and Time Policies

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 23 April 2012
in What’s New @ Thalo Creative?

As we get busier and busier we see our schedules filling up quickly. Nothing will stop your progress more than having to stop your long term project to make a couple of 'emergency' edits. We are starting to have an issue with scheduling. The only way to make it fair for everyone involved is for us to institute a couple of new policies.

If you are a retainer client please rest assured that you are always a priority and will be given first selection of the schedule. If you are not a retainer client please read the following policies: EFFECTIVE IMMEDIATELY

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Homestead and Intuit Sitebuilder No Longer Offer FTP

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 16 April 2012
in Web Industry Topics

People let me tell you that FTP service is nothing new and has been around since the invention of the Internet. 99.98% of web hosting companies offer FTP access of some kind. Don't let them fool you with an 'FTP Manager' or something that is really just an internal page uploader. To have a true website you need to have external FTP access.

Recently, we had noticed that some of our customers FTP Upload on their links pages were failing. No one had changed the information so I decided to check the hosting company's website to see if they offer FTP. They did. Okay so if they offer FTP then something must be wrong with that users FTP.

I contacted support (while still surfing their help files) to ask why the FTP was failing. Below is a copy of the entire transcript.

I tried to explain to their staff the gravity of their decision and asked them if there was anyone I could talk to about our company providing it for their users. This might be a good source of new hosting customers for us. If your web host doesn't offer FTP access contact us today and we can provide you with legitimate business hosting.

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First Annual - March Forth - Company Shootout

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 05 March 2012
in Thalo Creative Culture

There are many activities that Thalo Creative Studios participates in for employee moral. We have a Disc Golf community, an Amateur Poolplayers Association Team and now an annual shooting competition. This year being the first inaugural we really were just testing out Joe's place and how well my kids would get along with the sounds of gunfire. Not only did they not mind the noise...

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Devil's Dictionary of Banking

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 20 February 2012
in Because we think we are funny!

Thank you to a good friend of mine JD for these great jokes and definitions. We hope you are doing well in Arizona or Nevada or wherever the light may take you. JD used to work in the banking industry and has saved some great jokes that they used to fax back and forth between offices. Remember facsimiles? how about 8 Tracks?

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Is My Website Down? How Can I Tell?

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 13 February 2012
in Web Industry Topics

This is a question we hear at least once per week here at Thalo Creative Studios. With the complexity of computers and the variety of browsers there are ways that your computer may be showing you a down website when everyone else sees the site is online. But how do you know if your site is down or if it is just you?...

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Managed Social Media - New Service Spotlight

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 16 January 2012
in Coffee with an SEO

We have always been known by our clients to be the source of information as to which tools on the Internet work for businesses to expand their Internet marketing. The newest buzz word in the industry is Social Media. In essence it is quite simple; however, any business owner that tries it realizes it takes up too much time. We at Thalo Creative have found a solution to that in Managed Social Media.

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Projections for 2012 - Off Like A Rocket!

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Friday, 06 January 2012
in What’s New @ Thalo Creative?

We are already set to have a banner year for 2012. Thank you to all of our customers who chose to stay on with Thalo Creative Studios. We also signed on two new large clients for long-term engagements so we are excited to be working with them this year. That in addition to our standard retainer management contracts, hosting contracts and existing projects our expected growth for 2012 is a whopping

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Top 7 New Year's Resolutions for Websites

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 02 January 2012
in Coffee with an SEO

Its that time of year again. Where everyone tells themselves that this year I am going to do it better. Whether it be personal resolutions or business resolutions I would like to share my top 7 website resolutions. If you make it through the list you will find a coupon worth hundreds.

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All Your Website Wants for Christmas

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Wednesday, 21 December 2011
in Coffee with an SEO

Has your website been nice this year? Should you get it a nice shiny new banner or a blog. Has your website been naughty? Do you feel that it only deserves a lump of coal? Here is a list of gifts to put under your tree for your website.

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Let Me Google That For You!

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Friday, 02 December 2011
in Web Industry Topics

Here is my nomination for most useful site of 2012! www.lmgtfy.com . This site is to help you respond to people that think that it is quicker to ask you a question than to go and look it up themselves. The site will produce a link that you can send to the person asking the question that basically shows how to go to Google, enter the search term and press 'Search'. Kind of a great sarcastic way of informing people about how to use Google. Try it out is is funny!

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Zombo.com and other funny sites!

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Wednesday, 30 November 2011
in Thalo Creative Culture

As you can imagine we here at Thalo Creative see hundreds of websites each week. Whether doing research, gathering sales leads or just surfing around whenever someone comes across a really gross or poorly put together site we like to email each other to get a good laugh out of the offices!  Enter Zombo.com ......

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Keywords - Where Do I Find Them?

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 28 November 2011
in Coffee with an SEO

One of the most important parts of your website is often overlooked until after you put your site online. After a couple of months you realize no one is visiting your site. Then you discover that it is because you don't have a good set of keywords optimized for your website. Where Do You Find Keywords? Let me give you a few hints...

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Stuffing is for the Turkey - Not for Keywords

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Friday, 25 November 2011
in Coffee with an SEO

That is right. Stuffing goes into the bird not into your website. Keyword stuffing is the act of repeating the same keyword or keyword phrase over and over multiple times per page. Some webmasters will even hide the text by making it the same color as the background or by absolutely positioning a div to be invisible. There are alternatives...

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SEO in less than 30 minutes per day...

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Wednesday, 23 November 2011
in Coffee with an SEO

One of the best selling exercise systems sold on TV was and is still the BowFlex. You remember it the pitches, "fits in the corner of your home" (as long as your bedroom is 30x30). It spoke of how in as little as 30 minutes per day you could change your life, become physically fit and mentally strong.

I try to think of an SEO campaign in the same fashion. If you put up your website and don't do anything actively with it then don't be surprised when it ends up with adult onset website diabetes.

If you just took 30 minutes per day to do something for SEO how much stronger do you think your website will feel at the end of one month? two months? six months? Like the old adage states: You will only get out of it what you put into it.

Take a look at the Thalo Creative Blog. We have generated an enormous amount of quality content because we took the 30 minutes to 1 hour out of each day to choose a topic, read a report, watch a video or just vent about our day in hopes that it can help our visitors an may be food to those search engines!

Until Next Time...

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Finally Link Exchange Made Easier!!

Posted by Phillip Chafin
Phillip Chafin
Phillip has worked with over 4,165 websites in the past 7 years in one position
User is currently offline
on Monday, 21 November 2011
in Coffee with an SEO

Let's face it. Before there were search engines the only way you found your way to our site was from a link from another site. That or you heard our rocking new commercial on Thunder 104.3 fm. Sites linking back and forth to each other always has been and always will be a good idea for marketing your website. In the past it was difficult and time consuming to really keep a good link campaign up and going.

People realized they didn't have time to work full time at linking and full time at their profession. Around 7 years ago I found a product that helps to simplify the linking process, saves me and Thalo Creative hours upon hours of time. Above and beyond that it is the only US patented ethical link exchange management system online. What is it you ask?....

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